something new is coming to jenni earle on july 15

NEW BANDANA - own your power

custom letter patches and hats now available

serena dugan, founder serena + lily

“Jenni’s story is as beautiful and heartfelt as her mission. Textiles can be practical items, but in some cases — and in Jenni’s world — they can be treasures: carried and adored and passed down with stories and soul attached.”

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Our story is in the details...

every bandana has a mantra to carry close to your heart

Made from U.S.A. cut and milled cotton

hand-drawn patterns, beautiful prints

vibrant, hand-dyed colors to inspire and cheer

you've earned it

Meet our extraordinary trophies.



Women founded, women owned.

jenni's story
  • The one only trophy I ever got in my entire life and it means more to me than anything in the world. My best friend gave it to for my birthday and I will display it proudly for everyone to see.

    – April C.
  • It’s amazing quality, and I love the subtleness of the phrase on the corner. It’s super cute and versatile. I would DEFINITELY recommend buying one for anyone.

    – Lauren M.
  • I bought this for a dear friend who is undergoing cancer treatment. She absolutely loved it and it brought a much needed smile and some laughs.

    – Lynn D.

As seen in

Garden & Gun

Martha Stewart living

Country Living


Southern Living

Rocky Mountain Bride

Mavenly + Co