Welcome to Jenni Earle
Southern Goods with Staying Power
Created by Appalachian-born illustrator and boy-mom Jenni Hopkins, Jenni Earle began in 2017 with a single square of fabric: the sturdy cotton Heritage Bandana, dyed and hand-silkscreened in Winston-Salem, North Carolina from Southern-grown fabric. From day one, she emblazoned each with a purposeful Mantra—a short phrase created to be carried, worn, and returned to when support or inspiration is needed. That debut bandana line set the tone for everything we do today: goods that are beautiful, practical, and charged with meaning.
Today, our catalog also includes airy cotton Voile Bandanas, hand-finished Silk Scarves, Accessories and Greeting Cards, and our bestselling vintage-inspired Trophies, designed as gift-ready affirmations. Every category is built around the same idea: when paired with a Mantra, an ordinary object becomes a touchstone of strength.
Customers choose us for keepsakes that remind them of their resilience. Retailers carry us because every piece comes with a story worth sharing. And investors see a brand with staying power, rooted in American craft and supported by a community that believes in encouragement as a daily practice.
Welcome to Jenni Earle
Actually, My Last Name’s Not Earle…
Growing up in West Virginia, founder Jenni Hopkins could often be found in the garage with her grandfather, Earl. With a bandana perpetually tucked into his back pocket, Earl was the kind of man who handed you the drill press with a “you can do it” look and gave advice that you actually wanted to take. , a small habit that stuck with her as a symbol of quiet strength.
Years later, after navigating a season of uncertainty, Jenni reflected on Earl’s signature accessory, the carrying of which seemed in hindsight a symbol of quiet strength. With his washed-a-thousand-times cotton kerchief in mind, Jenni designed her first bandana printed with a Mantra—“be brave”—and discovered just how much people wanted simple, analog prompts to live in purpose.
With a background in costume and graphic design, Jenni built a company around hand-drawing patterns, writing Mantras, mixing dyes, and working directly with local printers and makers in her current home state of North Carolina. What started as a single product has become a collection of everyday talismans, each carrying the same intent: to encourage someone to take their next bold step.